Clarity. Calm. Execution.
Business Operations & Trade Show Support for CPG Brands
West March Ops helps growing CPG teams streamline their operations, logistics, and trade show planning so nothing slips through the cracks. Small CPG teams move fast but without simple systems and clear workflows, even the best ideas get bogged down. West March Ops brings structure to the operational details that overwhelm growing brands, from trade show logistics to day-to-day coordination. We create clarity, reduce stress, and enable your team to execute with confidence so you can focus on what matters most: building your brand.
Calm, Organized Support for Busy Teams
We bring order to the details that slow you down. Whether it’s Expo West planning, coordinating samples and shipments, streamlining workflows, or creating foundational SOP's, our approach is warm, calm, and grounded in real-world CPG experience. Your team gets breathing room; your operations get clarity.
Services
Trade Show Operations
(Expo West, Newtopia, KeHE, UNFI, Fancy Foods, hardware and consumer shows)
Show portal management
Timeline + deadline creation
Booth + vendor coordination
Print + asset management
Sample + product ordering
Freight + warehouse coordination
Badge registration
Pre-show communication
Packing lists + checklists
SOPs + process documentation
Marketing & Ops Support
Workflow mapping
Project tracking
Vendor communication
Asset production coordination
Cross-functional alignment
Light project management
Systems + Structure
SOP creation
Template creation
Operational cleanup
Process optimization
Ready for smoother operations?
Get a free 15-minute scoping call!
Who we work with
We support small and mid-size CPG brands, natural products companies, and emerging food/drink brands that attend trade shows and need reliable operational support.
We work with CPG brands that:
attend trade shows and need behind-the-scenes support
have small or overstretched marketing/ops teams
want professional organization without adding headcount
prefer warm communication and calm execution
value detail-oriented, reliable follow-through
If your team needs someone who handles logistics, keeps deadlines on track, and brings order to the backend — we can help!
Why clients choose us
Friendly, approachable support — We communicate clearly, calmly, and professionally — making collaboration easy across internal teams, vendors, and partners without adding friction or confusion.
Quiet, reliable execution — We handle the operational details behind the scenes, anticipating needs and managing logistics so nothing slips through the cracks and your team isn’t pulled into unnecessary fire drills.
Clear structure and organization — Through timelines, checklists, SOPs, and simple workflows, we bring order to complex projects and help teams stay aligned, on track, and confident in their execution.
Real CPG and trade show experience — We understand the pace, pressure, and complexity of CPG operations and major trade shows like Expo West — from portals and vendors to freight, samples, and deadlines.
Flexible, fully remote support — Our work integrates seamlessly into your existing tools and processes, providing experienced operational support without the overhead, onboarding burden, or rigidity of adding full-time staff.
A calm, human approach to operations — We believe strong operations don’t have to feel overwhelming. Our goal is to reduce stress, simplify decision-making, and help your team move forward with clarity and confidence.
Our goal is simple: Make your operations feel lighter, clearer, and handled.
Who We Are
At West March Ops, we bring clarity and calm to growing CPG teams.
We have managed 30+ trade shows per year, per brand, including Expo West, KeHE, UNFI, Fancy Foods, and consumer-facing events — coordinating every detail behind the scenes to ensure a smooth and stress-free experience. Our approach is warm, friendly, and human — paired with the structured, detail-oriented execution that keeps everything running smoothly. We believe operations should feel organized, predictable, and well-supported - not chaotic. We function as a quite extension of your team, helping you stay ahead of the deadlines, vendors, logistics, and internal coordination so you can focus on what truly moves your brand forward!
How we work
We simplify the complex.
Growing CPG brands run fast — but without clean systems and organized workflows, even simple projects can become overwhelming. We step in to bring clarity, structure, and dependable support to the work that keeps your brand moving.
We create operational confidence.
From trade show logistics to day-to-day coordination, we build processes that reduce stress and increase consistency. Your team gets clear guidance, calm communication, and reliable execution every step of the way.
We align operations with your goals.
Every system we build and every project we manage connects back to what your team is trying to achieve — growth, visibility, efficiency, or simply relief. Our work strengthens the operational foundation that supports your brand’s next stage.
We meet you where you are.
We tailor support to your team’s current reality — your timelines, your tools, your bandwidth. Whether you need help preparing for Expo West, cleaning up internal workflows, or managing recurring operational tasks, we fit seamlessly into your existing structure.
Ready for smoother operations?
Start the conversation! Every great collaboration begins with a genuine connection. Share what you’re working on — whether it’s Expo West planning, organizing internal workflows, or simply needing an extra operational hand. We’ll reach out to see how we can support your team and bring a little more calm to the chaos.
You don’t have to do it alone.
Have a project coming up or need a quick ops check-in? Share a few details below and we’ll respond within 24-48 hours.